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  • Essay / Advertising ethics: the dangers of tobacco...

    The tobacco sector, which mainly produced cigarettes, only represents about 16% of the market, while the remaining 84% was represented by d other products like 'beedi, 'ghutkas', etc. The ban will likely have a major impact on their sales. Without advertising, tobacco consumption will decrease significantly, therefore consumers will not be able to differentiate between products of different qualities, which may slow down the progression of Indian consumers towards harmful tobacco consumption (such as ghutka , the zarda, etc.) more refined shapes. The tobacco industry in India provides direct and indirect employment to 26 million people, of whom around 6 million were farmers and almost 5 million were 'beedi' rollers. Banning advertising could cause millions of workers to lose their jobs. India is the world's third largest tobacco producer and its per capita tobacco consumption is one of the lowest in the world. therefore, banning advertising should be carried out carefully