A business expanding into foreign markets is becoming a common phenomenon around the world. AGBarr's has a proven track record in its own market and its figures show that it is the largest supplier of soft drinks in Scotland. The company offers a unique twist to the soft drink industry and is therefore looking into a country that is already strengthening a large soft drink consumer base. Having already expanded into the Russian and Australian markets, the best option for the company appears to be Brazil. This is due to the expected large tourist influx as well as the already large consumer base. General information about the host country Brazil is the fifth largest country in the world in terms of area and population. Brazil's approximately 200 million inhabitants are heavily concentrated on the Atlantic coast. Brazil's democratic constitution, established in 1988, ushered in a period of economic reform. A more responsible monetary policy was introduced and successfully ended Brazil's hyperinflation. Brazil weathered the 2009 global recession better than many developed countries. The middle class is growing, the currency is stable, economic growth is stable, inflation rates are relatively low, and improvements have been made in terms of social welfare. Brazil will host the World Cup in 2014 and the Olympic Games in 2016.PopulationBrazil is the fifth largest country in the world and the largest country in South America, accounting for 2.82% of the world's population with an estimated population at 198,656,019 inhabitants (World Bank). This figure is also expected to peak at around 228 million in 2042. Annual population growth in Brazil was last reported at 0.87 in 2011, according to a World Bank report published in ...... middle of the 'article ......tive -sector/http://data.worldbank.org/indicator/SP.POP.TOTLhttp://riotimesonline.com/brazil-news/rio-politics/brazil-population-to- peak-in-2042/#http: //www.bloomberg.com/slideshow/2012-03-13/brazil-s-top-11-resource-riches.html#slide1http://www.tradingnomics.com/brazil /inflation-cpihttp://www. forbes.com/sites/ciocentral/2012/12/16/4-predictions-for-the-brazilian-mobile-phone-market-for-2013/http://www.worldbank.org/en/country/brazil/ overviewhttps://www.cia.gov/library/publications/the-world-factbook/rankorder/2153rank.htmlhttp://www.tradingEconomics.com/brazil/gdp-growth-annualhttp://www.tradingEconomics.com/ brazil/gini-index-wb-data.htmlhttp://www.economywatch.com/world_economy/brazil/export-import.htmlhttp://www.tradingEconomics.com/brazil/population-growth-annual-percent-wb- data.htmlhttp://www.oecdbetterlifeindex.org/countries/brazil/