Off-site web analytics helps us get an overview of how your website compares to others by collecting outside data. For example, your website's position in Google, traffic from social media or any other website to your website. Offsite analytics also helps measure your website's potential audience. On the other hand, on-site analytics helps measure the actual traffic of visitors arriving at your website. They help determine how engaging and interactive visitors find the website and also tell us whether or not they have become a customer or prospect. In a world where the Internet is becoming an essential part of everyone's lives, the importance of web analytics cannot be downplayed by anyone.