Unless the fruits of liberalization, privatization and globalization reach the lowest strata of society, there is no threat to the unorganized retail stores in India as the lowest strata of society. depends on the daily wage and they are reluctant to peek into the glittering super and hypermarkets. Therefore, they want to visit the shops in their locality and the small trader maintains relations with the locals and this proximity makes the trader most dear to the locals. The support provided by the local population is a pivot for the creation of small Kirana stores. 20. In Thane district, the retail market is slowly and steadily moving towards an organized sector, but the unorganized retail sectors still have a big impact with both sectors having their own place in the minds of customers. 21. Majority of unorganized retailers in Kirana stores mention that organized retail markets have no impact on their business. They feel that none of them can serve their customers as well as they can – credit, home delivery and product variety being the key.22. Customers can walk into their stores and pick up anything, and retailers know they'll pay them next month. They also intelligently highlight these little trinkets that you wouldn't find in an organized store..