It all started when the dairy industry financed a full-page advertisement in the New York Times warning Americans of the major health emergency (Keon 17). By creating this fear in the lives of Americans, it generates urgency to end the risk of osteoporosis. The misinformation about dairy that has been lambasted across America has misinformed Americans for many years. Since the same information has been shared for many years across generations, no one has questioned it. The habit created by the dairy industry and practiced by Americans is unhealthy. Consuming large amounts of dairy products is the normal thing to do and this is what the dairy industry is trying to achieve. Getting consumers hooked on a product simply means that they will continually buy the product for the rest of their lives. Now that everyone believes in the idea that dairy products are an essential part of human health, dairy products are becoming in high demand. Once dairy products become in high demand, they are mass produced. Mass production is generally not consistent with good quality and always uses unhealthy shortcuts to produce larger quantities of product. The false sense of need for dairy increases the risk of certain health problems among Americans as they begin to consume large amounts of dairy products. . Dairy products usually contain unhealthy chemicals and hormones that promote the growth of