It does not inform us about the characteristics of the product, but about the naked body of the woman. Tom Ford's perfume campaign is therefore an advertisement that implies a high degree of sexism. This particular advertisement demeans the status of women and underestimates their power by objectifying the female figure. It objectifies the female model by hiding her face, what we call fascism, and excessively emphasizing her body. On the other hand, men, the target audience, are in a position of power and dominance where they can choose to possess women. The ad once again suggests inaccurate beauty standards for men and women. This suggests that women should spend their time, money, and energy beautifying their appearance in order to attract men, while men should be affluent enough to afford luxury perfume to have sex with women . However, the model's body in the ad above is altered hundreds of times to create thinner legs, a flatter abdomen, shinier skin, and larger breasts. Magazines create an incredibly perfect body that causes girls to starve to become thinner. The media also provides boys with ideal images of the female body that do not exist in an ordinary world. As a result, bad messages about women lead many men to expect their real-life partner to be incredibly perfect, and they can't help it.