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  • Essay / SWOT analysis: the external and internal environment of...

    Inditex produces for several other retail stores. To date, ZARA has expanded to 86 countries. Amancio Ortega founded ZARA in 1975 and, years later, Inditex to expand its production. ZARA is a well-known company that has a vertical integration system. ZARA constitutes Index sales. It manufactures all of its clothing, which represents almost 70% of its stock, through Inditex. This makes it easy to be flexible in the variety of clothing designs, the quantity of units produced, and the relative frequency of new styles they produce. ZARA's main strategy is to achieve growth through diversification and vertical integration system. It quickly adapts to the trends of major brands with a maximum of 14 days of production from the day these brands present their collection and lunch on the catwalk. Thus embodying the idea of ​​speed