We can disseminate information and hope that entire communities will receive our message, but how a group will use it and act on it is naturally individualistic. This particularity does not exist in isolation. People, as Charles Dickens said, are the “product of their age” and also the creations of their cultural socialization. Qualitative analysis, by its very nature of considering symbols, culture and community issues, encourages the exploration of complex phenomena or areas that do not often lend themselves to quantitative research (Mays & Pope,