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  • Essay / An analysis of the relationship between...

    According to Adelman et al. (1994); Bitner(1990); King (1985); King and Garey (1997), previous service management research has not considered the influence of culture on staff service delivery. Tsang (2011) states that the culture of hospitality has been the subject of research in recent years in China. Hospitality culture is not only very important to the hospitality industry, but also very important to employees. In addition, the culture of hospitality involves four factors: the culture of materials, the culture of behavior, the spiritual culture and the culture of rules. The key point of hotel culture is spiritual culture, because it can determine the value of other cultures in the hotel organization. Why is hotel culture so important? There is some evidence to prove that hotel culture is important to the hotel organization. The first aspect, hotel culture, can improve the level of hotel services and increase the level of turnover. Mattila (1999) and Stauss and Mang (1999) argued that the customer feels the service would depend on the culture of hospitality. The hotel has strict discipline to manage staff, and staff must comply with institutions during their working time. According to Martin and Lundberg (1991), Bennigan's is an American restaurant chain that conducted research to find out why consumers were not coming to their restaurants. The result is that only 15 percent of consumers are dissatisfied with the food, but 67 percent of consumers are dissatisfied with the attitude of the staff. For example, customers receive satisfactory services, so they will remember those services and want to receive them again next time. Although this is not enough to evaluate the results of a hotel service, it can make a good impression in the minds of guests. Secondly, it is not easy to fail the hotel to have a good culture in the high competition of the hotel industry. Nowadays, more and more companies are focusing on the hotel industry, which makes the hotel industry face fierce competition. When hotels have the same level of equipment, hotel culture is the key point for evaluating hotel services. Additionally, hotel culture can improve the position in the same industry. Hotel culture and employees influence each other. On the one hand, hotel culture has certain advantages and disadvantages to affect employees. Firstly, it can enhance the skills of employees, because hospitality aims to train the skills of employees. Shames and Glover (1988) assert that human interaction and communication are involved in the service experience as well as social experience..