1. Current Situation/BackgroundKelly Services is positioned to provide its customers in Germany with temporary services in several functional areas, including call center operations, warehousing, distribution, light assembly, administrative functions and support services. mail and reprography.2. General ObjectivesTo strengthen the presence of Kelly Services in international markets, Kelly seeks to increase its commercial presence in Germany.3. Target Audience - Germany The German workforce is gearing up for a massive shift to high-skilled technology industries, and Kelly Service aims to equip these industries with the highest German workforce. To meet these national and economic demands, Kelly Service plans to target a broad but very specific demographic audience. According to Eduniversal's university rankings, “almost a third of [German graduates] choose to follow a vocational training program within the binary system rather than pursue higher education; professional training is highly valued and graduate studies are largely composed of research-oriented students. Subsequently, Kelly Service's target audience will be university graduates who have recently obtained degrees in fields such as automobile manufacturing and electrical, automotive and chemical engineering. Additionally, Kelly Services will actively target senior students at universities with top engineering and manufacturing programs, such as Technische Universität Berlin, Freie Universität Berlin, Humboldt-Universität zu Berlin, Universität München and Universität Freiburg. The environmentally conscious German workforce will also be part of the target audience. Kelly Services will endeavor to recruit individuals from... middle of paper ...... each client can be measured by business contracts acquired. The website and its success can be evaluated by the technical support team based on frequency of use and, most importantly, by asking information seeking customers how effective the information provided on the website is in relation to the interests of their company. Doing more research and updating the website to suit the company's interests would ensure our message gets across better. When a business contacts Kelly Services, the customer service team may ask how they heard about our business. Based on the feedback we receive, we will determine which media outlets performed well in terms of information and how effective they were. From there, we will determine what was successful and how we can improve and adjust our process and delivery method to better reach our potential customers.