The Aerie line is closely related to Victoria Secret's Pink line by having the same target market and similar products. Both offer bras, underwear, socks, clothing and accessories with cute prints and a variety of sizes. They also carry the same product lines as Aeropostale and offer roughly the same prices for those products. Aeropostale and Aerie also have the same target market of tweens and teens. You could say that Aerie is like any other store selling cute underwear and bras. While the product line may not make Aerie stand out as much, their #aeriereal campaign is what makes customers choose them over Aeropostale or Victoria's Secret PINK. Context of the brand "Aerie": SWOT analysisAmerican Eagle targets the younger generation with target brands, a strong brand image and a variety of products. American Eagle has numerous opportunities for growth and expansion, including the launch and continuation of the Aerie sub-brand and online retail opportunities. Unfortunately, competition, rising rental rates and low liquidity could put American Eagle and its thriving "Aerie" sub-brand at risk. Below is a detailed description of some of the key factors presented in the SWOT analysis of American Eagle and “Aerie ».”