Global Communications PaperThis article will begin with an overview of the current state of Global Communications. This will be followed by the Global Communications Leadership Team's Economic Recovery Plan. The author will then present a situation analysis which will include identification of problems and opportunities as well as stakeholder perspectives. Next, the final objectives of Global Communications will be presented, followed by a gap analysis definition and a conclusion. OverviewGlobal Communications is a telecommunications company that, like many others, is struggling to stay in business. Their stock prices have fallen more than 50% over the past three years. A major problem plaguing this industry is competition between local, long distance and international markets; they are all fighting for the same market share. Another problem is the entry of cable companies into the industry offering packages that include telecommunications options as well as computer and television services. Global Communications Senior Management Plan The Global Communications management team has developed a two-part plan to grow the company. Here is their plan: First, they plan to achieve their growth through the introduction of new services, primarily aimed at their small business and consumer customers, which will now be served in local and long distance markets across the country. To compete with local phone and cable companies, Global created alliances with a satellite provider to offer video services as well as a satellite version of broadband. Partnering with a wireless service provider will allow a small business owner to access the Internet at any time using a wireless phone or PC cards. Even company information hosted on the mainfr...... middle of paper ......s is important for maintaining employee loyalty. Union leaders/union employees They feel they made concessions in the last contract to try to ensure job security and loyalty to the company. Union leaders feel Global Communications is once again trying to outsource them by outsourcing work to India or Ireland. The Board of Directors/Shareholders Growth and Management of the Company Consumer interest would be limited to prices, products, services and demand. Consumers want a quality product at a reasonable price.Table 3End State ObjectivesEnd State ObjectivesReduce operating costs = improve profitsBecome a global company = be competitive in the global market within three yearsIntroduce services to increase market share• Use alliances (video and broadband)• Partner with wireless provider• Provide cutting-edge solutions at the right priceOutsource non-critical activities overseas