Social media has grown in popularity in recent years as an advertising tool; Companies today use social media to promote their brands and products. Red Bull promotes on social media a particular lifestyle focused on energy, sport and performance rather than its own product (Carlier, 2013). Red Bull has integrated different types of social media to reach its target market. We will find out later what the different types of social media tools are and which media are the least effective for Red Bull to use. Red Bull is an Austrian company founded in the mid-1980s. They have not only just launched their first product, but a new and different product market. They sold approximately 5.387 billion cans worldwide in 2013. They also sell their drinks in over 166 countries (Red Bull Company, 2014). They target youth culture and extreme sports. Red Bull relies primarily on social media; therefore, it is the force that drives their advertising and promotions, they rely heavily on it (Carlier, 2013). Red Bull's main message: “gives you wings”. Their main social media is Facebook for marketing. Their Facebook page was ranked among the top 50 brand pages on the world's largest social network (The Content Strategist, 2012). Their main page has over 42 million likes (Facebook, 2014). They have other Facebook pages, dedicated to their other events and sponsored activities (Heit, 2013), such as Stratos Balloon, Académie de musique has more than a million likes (Carlier, 2013). On their main Facebook page they usually post about one or two posts, however, it is very rare to find a post containing an image of the Rouge...... middle of paper ......schitz-on-brand -as-media-company [Accessed February 17, 2014].• Mims, C. (2013), Who Really Uses Google+? Exactly who you'd expect. [online] Available at: http://qz.com/156733/who-actually-uses-google-exactly-who-youd-expect/ [Accessed: February 23, 2014]. • Moth, D. (2013), How Red Bull uses Facebook, Twitter, Pinterest and Google+. [online] Available at: http://econsultancy.com/blog/62178-how-red-bull-uses-facebook-twitter-pinterest-and-google [Accessed: February 17, 2014]. • Red Bull, (2014 ), Red Bull the company - Who makes Red Bull? Red Bull Origin :: Energy drink :: Red Bull. [online] Available at: http://energydrink.redbull.com/company [Accessed: February 17, 2014].• The Content Strategist (2012), How Red Bull feeds its Facebook community with winning content. [online] Available at: http://contently.com/strategist/2012/02/15/red-bull-facebook-page/ [Accessed February 17 2014].