The frozen yogurt company “My Choice” is a store specializing in frozen yogurt. In the frozen dessert industry, frozen yogurt is a new popular dessert since ice cream. Although frozen yogurt businesses have grown significantly in recent years in New Zealand, they will do well in the future. The frozen dessert category is characterized by strong demand in New Zealand and Australia. New Zealanders love their ice cream products more than other countries. Many large manufacturers sell their products through retail stores, wholesalers and stores operated under a franchise agreement, which has contributed to the growth of the sector over the past five years. , its growth prospects and any trends that may impact it in the future (such as political, demographic, fashion, consumer behavior trends, etc.) Globally, the market for Frozen desserts is considered a growing industry and is valued in billions of dollars. Currently, the overall frozen dessert industry is worth $55,369 with a market growth of 4% and is expected to reach $68,023 by 2015, representing an approximate value. 22...