In the section “I’m qualified, why not me?” » In this case study, we meet Bobby Bret, a junior accountant at Crystal Production who had applied for the internal position of senior accountant. After applying twice for the position, Bobby's consideration was exceeded and the positions were filled by external candidates. While Bobby was initially excited to advance within the company, he was ultimately disappointed when even those who were well qualified were overlooked for open positions. Through the company's formal internal posting program aimed at increasing employee retention, career development and employee recognition, the acquisition of external talent and the controller's approach to Bobby's requests decreases the validity of the company's brand while leaving current talent disenchanted. Ultimately, Crystal Productions should take it upon themselves to find a balanced and collective attitude towards their current and future talent acquisition needs by engaging in a new approach to their internal tendering policy instead to have a shadow work approach. Bobby Bret, a junior accountant at Crystal Productions, aspired to advance within the company. While working at Crystal Productions, Bobby responded to two internal senior accountant job postings which were then offered to external candidates. After twice being passed over for a management role, Bobby decided not to apply when presented with a supervisory position, but then became disillusioned when external talent with less experience than some of the senior talent internal staff were hired. At that point, Bobby decided to approach the controller. Bobby's complaint that he was not considered for the senior accounting position has legitimacy because repeatedly external...... middle of paper ...... morale, satisfaction and retentionWorks CitedAdams, S. (April 5, 2012). Why promoting from within is usually better than hiring from outside. Forbes. Retrieved May 15, 2014, from http://www.forbes.com/sites/susanadams/2012/04/05/why-promoting-from-within-habituelment-beats-hiring-from-outside/SHRM (December 2012). 4). Recruitment: Posting Jobs: Are there regulations that require a company to advertise vacancies, internally or externally? If yes, is there a requirement for the duration of the internal secondment? (December 4, 2012). Log in. Retrieved May 15, 2014, from http://www.shrm.org/templatestools/hrqa/pages/openpositionregulationsforinandexternalpositions.aspxThompson, S. (January 1, 2014). Federal requirements for advertising internal positions. Work. Accessed May 15, 2014, from http://work.chron.com/federal-requirements-post-internal-job-positions-25247.html