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  • Essay / Business Strategy Overview: ASDA and Online Shopping

    Asda aims to provide customers with a faster, simpler and more efficient way to shop online. The three teams in the online department are: Operations Team: The duty of the operations team is to make the entire online shopping experience “simple, efficient and financially straightforward”. Web Merchandising Team: Are in charge of creating and maintaining the website to make it easier for the customer to navigate while increasing Asda's profits. The Web Content Team: Is responsible for ensuring that all information presented on their website is accurate. Examples of information they must analyze and ensure are product descriptions and product images; so that they do not fail to sell their productsPurchasingThe purchasing department is responsible for discovering products from around the world and also takes care of relationships with suppliers. The purchasing department has a direct effect on the organization because the products they purchase will have some effect on the profits made or lost by the company. FinanceThe financial department “partners with the company in the broad sense, guaranteeing precision, transparency »...