Osborne, Braden D. Ackley and Traci A. Giuliano, researchers in the Department of Psychology at Southwestern University, concluded that women's views on health is more serious than that of men. After their observational study in a cafe, they concluded: “In fact, the gender difference was pronounced, with women almost three times more likely than men to order a healthy alternative to a drink. Thus, our study confirms that compared to men, women tend to be healthier consumers and make healthier decisions” (Osborne, Ackley, and Giuliano 161). Although female college students tend to drink more gourmet drinks, they tend to drink "healthier" drinks, including fat-free, sugar-free, and light drinks. A limitation of this study, however, is that it was purely observational, so the conclusions cannot be causal. We cannot conclude that women and men are healthier coffee drinkers. However, we know that women tend to choose the healthier option for personalized coffee drinks. Additionally, a long-term study spanned 24 years in which women answered a questionnaire every two to four years about their dietary habits, including coffee consumption. . In conclusion, those who drank at least five to seven cups of coffee per week had a lower mortality rate (“Coffee consumption reduces mortality risk in women” 7). This study has some limitations because it is an observational study in which subjects look back over the past two to four years to report on their eating habits, drawing on memories that may or may not be