According to businessdictionary.com, a trade magazine is defined as a “periodical that caters to a specific industry or trade, such as architecture, fabrics, and fashion , or retail.” From racing cars to covering greenhouse gases, there is most likely a magazine that specializes in the topic. These magazines are not normally written by professionals, but professional journals are written by professionals with expertise in a specified field, making them too complex for the average person to write. Professional journals typically feature longer articles with in-depth expertise, while trade magazines focus on more simplified, basic articles. As times changed and the turn of the century arrived, Westwood Publishing wanted to keep pace with its competitors. Westwood Publishing began to focus on high-tech business publications. This supported Westwood's downsizing decision and strategic planning.