IntroductionLike many studies and research evaluating the factors influencing consumers' purchase intention toward original and counterfeit products, there may be slight differences in the results regarding the condition of the consumer, the country and also manufacturer at that time. This comparative study will analyze what are the differences in the results between three articles published in an international journal and the conclusions of the author's group. Behavioral Loyalty and Behavioral Loyalty: Malaysia's Intent on Counterfeit Clothing and Shoes (Annie Ng Cheng San and Choy Johnn Yee in 2012) The study actually aims to see the impact of brand loyalty, which by nature, comes from behavioral loyalty and attitudinal loyalty, to the purchase intention towards counterfeit clothing and shoes. Based on previous research, he defined behavioral loyalty as the consumer and brand engagement in the right way and behavioral loyalty as the purchasing habit that leads the customer to purchase the product. However, there are many pros and cons regarding the true meaning or measurement of brand loyalty. Some research has indicated that behavioral loyalty is not relevant for measuring brand loyalty, while others have asserted that it is. The same thing happens with behavioral loyalty, which has finally made these two factors inseparable to create true brand loyalty. Thus, the study came up with the following results: They found that behavioral loyalty and behavioral loyalty had a significant negative relationship with the purchase intention of counterfeit clothing and shoes. This means that the more committed the consumer is to the original product of clothing or shoes, the less it looks like paper...it's everywhere, so they won't mind buying counterfeit products. This supports Jason's research that social cost actually has a negative relationship with purchase intent. Because Indonesia's law regarding counterfeit products is not very strict, people may have a lower perception of the social cost they have to bear if they buy counterfeit products. Therefore, nowadays more and more people are lured into buying counterfeits. In addition, many respondents and interviewees said that the poor quality of counterfeit products can be compensated by the cheap price offered. Because for them the price of counterfeits is cheap, they will also not worry about having poor quality products. Thus, it also shows a positive relationship between value consciousness and purchase intention towards counterfeit fashion products..