By successfully introducing Diet Coke, Coca Cola Company has extended its parent product i.e. Coca Cola through secondary brand association. The parent product Coca Cola was familiar to consumers and they were really interested in something new offered by the company, which was an expanded version of the existing product. The most beneficial aspect of this expansion was that the company promoted its new product as well as its existing product with minimal additional spending on marketing campaigns. The company already had an extensive distribution network that made it easier for it to reach a maximum number of consumers around the world (Pendergrast