In these cases, it becomes extremely important to stay on top of these discussions. ING-DiBa AG did very well with the "sausage scandal" in Germany, where DiBa released an advertisement with a German basketball player (Dirk Nowitzki) happily eating a piece of sausage in a DiBa advertisement . As a result, vegan and vegetarian activists used this platform to launch huge negative propaganda on Facebook against meat eaters and against DiBa, obviously supporting meat eating. Because DiBa handled this issue very professionally and successfully, the press often uses it as an example of a perfect reaction on bad social media. Thus, ING Wholesale Germany benefits from the knowledge already acquired within the Group. If needed, it should be pretty easy to build on this and use it for wholesale banking.