Since its inception, media has always been distributed via networks. Although today's networks differ greatly from those of the past, the basic concept remains the same. There are many definitions of what a network is and there are many types of networks. Media is connected and uses many of these types of networks. With the use of today's extensive and complex technology, more of these networks are being made accessible to media companies. This essay will examine what networks are, the essentially symbiotic relationship between them and the media, and analyze the effects of this relationship on the world at large. What is a network? Examples – biological, identity, governmental, electrical finally MEDIA. Trying to define a network in a few sentences would be a foolish task. A network could be thought of as simply a grid of interconnected connections between multiple organisms. However, when this view is applied to real-world systems, they all start to differ. There is nothing in the universe that is not part of a network. A network is the result of different parts or members who have similarities in certain parts of their identity. This similarity that they have in common, they will also have with other organisms forming a network between them. Most of these identity factors are different from most others. As a result, each factor will be in common with different other members of different networks. Each factor includes that organism in a multitude of networks. This means that no thing is in one and only one network, but is included in several. Another way to think of networks is that a network is a system composed of communicating organisms. This communication goes...... middle of paper ......yourself (and others): How YouTube and blogs have changed the rules of campaigning. HINCKLEY JOURNAL OF POLITICS, 75-85.Reed Jr., OL (2010). The psychological impact of television advertising and the need for FTC regulation. American Business Law Journal, 13 (2), 171-183. Resnik, A. and Bruce, SL (1997). An analysis of information content in television advertising. The Journal of Marketing, 41 (1), 50-53. Scherer, J. and Jackson, S.J. (2007). Sports advertising, cultural production and corporate nationalism with a global-local nexus: branding of the New Zealand All Blacks. Sport in Society, volume 10, number 2 March 2007, pages 268-284, 10 (2), 268-284.Seaton, J. (1980). Politics and television. Economy and Society, 9 (1). Terranova, T. (2004). Network dynamics. In T. Terranova, Network Culture: Politics in the Information Age (pp. 29-72). London: Pluto.