Societies are made up of several diverse elements, known to ensure their cohesion. One of these key elements is the media. In today's society, we deal with countless types of media that constantly influence the way individuals live their lives. Daily media consumption has an immense impact on the way people perceive things within society. Media consumption is described as the use of new media by individuals. No matter where a person is, they are guaranteed to consume a certain type of media. With media playing such an important role in society, everyone is forced to use some sort of device or technology in one way or another that leads them to consume new media. Living in a society almost ruled by the media, it is difficult to escape it. Nowadays, many forms of devices and technologies are used for purposes other than those for which they were actually generated in the past. All of this is based on the idea of ​​media convergence. The act of convergence is defined as the merging of different devices, technologies or industries into a combined whole. Media convergence is about how old media and new media come together and share resources. As Henry Jenkins said, this is changing the way people tend to consume information and entertainment. This is important because this world has become a combination of multimedia resources and many forms of media available today. With societies constantly growing and progressing, the emergence of new media is inevitable. New media results from media convergence. Times have changed from the past when media was limited to watching television or listening to the radio. In today's world, media has changed, and so has how and why we use it. In ...... middle of paper ...... considered to produce new media and I also offer people the opportunity to consume new media. Today, there are endless ways to digest and produce information and entertaining content. Media plays such an important role in today's societies that everyone is expected to contribute in one way or another to the use of new media. With the different types of technologies constantly emerging, new media will continually influence the functioning of societies as well as their individuals. Given the amount of new media devices and technologies currently present, I am constantly using some form of device or technology. My use and consumption of new media is constantly increasing. Consumption and participation of new media is expected to continue to increase as societies progress, so it will be a sociological factor that will always endure..