My report focuses on the Hewlett – Packard (HP) company which was founded in 1939. I mainly focused on the Personal Systems Group (PSG): professional and consumer PCs, mobile computing devices and workstations which are one of HP's major industries. To succeed in the business sector, a business must understand the needs of its customers and create wants for them. HP discovered the customer's need for lightweight and useful laptops through its research and development (R&D) center. Therefore, this created a need; a new Compaq Evo Notebook N1015v commercial laptop that packs the power and performance needed for mobility into a sleek design for just $899 (US$). HP also discovers customer needs through feedback forms and online surveys. Through this, HP was also able to understand that not everyone is able to use its products. That's why he created these HP accessibility products accessible to everyone, including people with disabilities and age limitations. An example of such a product in the PSG industry is the Mobile Speak Pocket, specially designed for visually impaired people. (See Exhibits 1a-1c) HP should choose a target audience that matches the people to whom you will primarily sell your products. The target audience for HP's PSG sector is people working in the business sector. In order to attract, they must have a customer-focused marketing strategy. This strategy is made up of 5 marketing concepts. These are social marketing concept, marketing concept, sales concept, product concept and production concept. For the concept of social marketing, companies must consider the long-term interests of society, also taking into account the wants and needs of customers. HP is committed to reducing the impact of its business on the environment. HP manages its energy impact by calculating greenhouse gas (GHG) emissions generated by our operations and electricity use. To achieve the organization's goals, must focus on knowing the needs and wants of the target market and satisfying them desired better than its competitors; This is called the marketing concept. And for the sales concept, HP understands the needs and wants of customers. Therefore, customers will not buy unless there is sales and promotion effort. So businesses focus on creating sales transactions. HP regularly runs promotions to attract customers and increases sales truncations. For product concept, consumers prefer products that offer the most quality, performance and innovative features..