Summary: The first coordinated national AIDS education campaign was not launched until 1988, since then attempts have been made to educate all state citizens -United on HIV and AIDS have multiplied. prevention. Unfortunately, the number of infections has not declined much and has actually increased slightly over the past decade among two specific groups: young gay men and young women of color. Trojan is one of the most well-known and recognized brands for presenting pregnancy and illness. While there are other brands that continue to gain market share, if Trojan can capture the attention and market to both of these demographics, it can firmly establish itself as a company concerned with social issues and can achieve a positive view in the public eye. through marketing to these demographics. This report will give Trojan the support and message on how to reduce the spread of HIV and AIDS in these two groups and how they can increase their sales. Ultimately, with increasing brand loyalty from these groups and positive public opinion, Trojans' dominant market share is only expected to grow, thereby increasing profits and capital for other desired investments. Background: The primary goal of the research project is to understand how to reach young people across America, given that HIV and AIDS are increasing among women of color and gay men under the age of 25 in the United States, according to AIDSACTION.org, the national voice on AIDS. There is widespread concern in the United States about the increase in the number of young people, particularly those of color, who are contracting HIV/AIDS. For African Americans, AIDS remains a leading cause of death, and it is the leading cause of death for African American women. Trojan Condom Company hopes to be the primary tool to promote awareness of this growing statistic and encourage methods of prevention. Trojan believes that “sexual health is best achieved through personal awareness, communication and access to accurate information and services. » Research Objectives: Trojan Condom Company is aware of the growing AIDS epidemic among the United States population. Our goal is to determine which demographic groups are most at risk using secondary data and determine how Trojan condoms can be effectively marketed to these groups to help prevent the spread of AIDS and HIV. Research Questions generalCurrently, what are the most at-risk demographic groups in the United States?