Know Your Audience and the Press Release When an event of this magnitude occurs involving a business and large community, many different roles and audiences need to be considered when you try to communicate the details of the event. event. In this case we are talking about a mining company that faced a cave collapse that trapped many miners, putting their lives in danger and time passing faster and faster as the days went by . Thus, time becoming an essential factor here, measures must be taken quickly and without compromising the effectiveness of the messages transmitted. An immediate message should be sent to all family members of company employees, both those who were directly affected by the collapse as well as those who were not. I believe the best form of communication would be to send a company representative to each home to relay the information directly; instead, they listen to rumors that are probably already relayed by the media. Families of minors likely have many needs and questions that need to be answered. The first question they would probably want answered would be the status of their family member. They would also like to know what was the cause of the incident, what initiatives are in place to help save a member of their family and finally what time frame is planned for the rescue of their loved one. Just as I believe that verbal communication would be the best channel to communicate with these family members, I also believe that written communication with all the facts and details of the event coming from the main person would also be very comforting to them at that time. ..... middle of paper ...... at 1:00 p.m. we will meet in the auditorium to go over more details and give you more information. Thanks again! Sincerely, Managing Director Conclusion Providing these two communications to these individuals, is just the start of moving in the right direction and meeting many of the primary needs in this situation. I believe tracking is essential here in order to keep everything in order and under control. After maintaining constant updates and open communication, the entire process should run smoothly as the rescue unfolds and becomes a success. Works cited Weik, J., (2010). More than 30 workers trapped after Chilean copper mine collapse. Daily metal bulletin. (224), 65. Warren, M. (October 13, 2010). Mine rescue 69 days after collapse, trapped Chileans returned to the surface. Journal-Gazette. Retrieved from http://search.proquest.com/docview/759282710?accountid=458