Every March, 68 teams, 1020 players, millions of fans and hundreds of millions of supporters prepare for what is the biggest sporting event of each year. The NCAA March Madness tournament generates billions in revenue that goes to the NCAA, sponsors, television contracts, officials, workers, athletic directors, conference commissioners and, essentially, everyone except income-generating labor. Since its inception in 1906, the NCAA has always maintained that its student-athletes are amateurs in their respected sports. The NCAA continually maintains that these athletes must first be recognized as students. But in the college sports industry, that’s not the case. The NCAA exploits these “students” through their contributions to universities, conferences, and the entire institution of the NCAA. When looking at the life of a student-athlete, the student aspect is very overlooked. This has a lot to do with the NCAA's own policies and programs. This is how the outdated, old-fashioned and traditionalist NCAA runs its organization. This $60 billion industry seeks only to profit from its tyrannical rule and, in turn, has become one of the most hypocritical institutions in modern America. It is well established that college athletes, particularly football and basketball players, generate enormous revenue for the industry. NCAA. Although they receive scholarships as compensation, their off-season work, game day preparations, and in-game performances do more than their scholarships warrant. Legally, how can a company and industry like the NCAA not pay the actual workers who generate revenue? In fact, looking at the evolution of court rulings and the growth of the NCAA, it has been proven that college athletes are and should be classified...... middle of article...... 1 /01/magazine/lets -start-paying-college-athletes.html?pagewanted=all&_r=0Schneider, R. (2001). COLLEGE STUDENTS’ PERCEPTIONS ON PAYMENT OF INTERCOLLEGIAL STUDENT-ATHLETES. Journal of University Students, 35(2). Retrieved December 4, 2013 from http://web.ebscohost.com/ehost/detail?vid=4&sid=aa1ab059-a6f6-482c-9dca-69269282136b%40sessionmgr114&hid=118&bdata=JkF1dGhUeXBlPWlwLHVpZCZzaXRlPW xpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=a9h&AN=5010946Sundram , J. (2010). The downside of success: How increased commercialism could cost the NCAA its biggest antitrust defense. Tulane Law Review, 85, 543-570. Accessed December 3, 2013, from http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=bbf2a44f-cd32-4870-8ee0-bdae909d14b5%40sessionmgr198&vid=4&hid=113National Collegiate Athletic Association. (nd). NCAA public homepage. Accessed December 8, 2013 from http://www.ncaa.org/