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  • Essay / Corporate Social Responsibility at Bread Talk - 771

    This research paper will discuss the basics of open system, corporate social responsibility practiced by BreadTalk, understanding cultural differences and steps that could be taken to promote cross-cultural awareness.BreadtalkFounded in Since 2000, BreadTalk has grown into one of the largest local brands and operates over 330 bakeries, 31 food courts and 13 restaurants across Singapore, Asia and the Middle East. BreadTalk has always successfully championed the open systems loop, which has allowed them to consistently create new products at least twice a year and maintain their lead. This research paper will show an example of an open system in the continuous flowchart shown below. Q1) Corporate social responsibility, CSR, refers to an organization's sense of obligation and responsibility towards its various stakeholders and the environment in which the organization operates. It is considered multidimensional as its initiatives vary from voluntary partnerships to mitigate environmental impacts, production methods through the practice of sustainable business practices such as reducing waste and pollution and promoting engagement stakeholders through the conduct of social and educational programs (Turker, Duygu. 2009). . It can also be used as a strategy to create brand reputation and recognition. As a rapidly developing organization, BreadTalk has been active in conducting CSR programs. In 2008, BreadTalk introduced the use of biodegradable and environmentally friendly packaging for all of its products, promoting sustainability practices. BreadTalk also played a role in relief efforts following the Sichuan earthquake on May 12, 2008. They created the "Peace Panda" bun to be sold in their stores. Funds raised middle of paper......ning, 56(1), 27-42.Lindgreen, Adam. (2010, March). Corporate social responsibility. Corporate Social Responsibility, 12(1), 1-7. doi:10.1111/j.1468-2370.2009.00277.xReginald Worthley, BR (April 2013). International Journal of Cross-Cultural Management. Developing Stereotype Awareness and Effective Cross-Cultural Management, 13(1), 65-87.The Business Times. (July 13, 2010). BreadTalk delivers. Retrieved May 24, 2014 from http://www.timesdirectories.com/hotel_restaurant_catering/news/xxx/619246 Turker, D. (2009). Journal of Business Ethics. How Corporate Social Responsibility Influences Organization, 89(2), 189-204. Retrieved May 24, 2014 from http://0-search.proquest.com.prospero.murdoch.edu.au/docview/198048200?accountid=12629Wood, J. (2013). Organizational Behavior (3rd ed.). Australia: John Wiley and Sons, Australia, Ltd. Recovered 2014