1. IntroductionThis case study examines the growth of Mahindra & Mahindra Limited (M&M), an Indian multinational automobile manufacturing company, with respect to the strategies that helped it climb the ranks in the global and international automobile sector market.2 . Automobile Industry2.1 BackgroundMahindra & Mahindra was established in 1945 as a steel trading company. It saw a business opportunity in the manufacturing and sales of MUVs. His first vehicle was assembling Willy's jeep in India. It was quickly able to establish itself as a jeep manufacturer in India. It then launched into the manufacturing of light vehicles (LCV) and agricultural tractors. UV Scorpio, a product of Mahindra & Mahindra, is one of the best-selling SUVs in India. In 1977, International Tractor Company of India merged with M&M to become its tractor division and has managed to be the leader in the Indian tractor market to date. IN 2005. M&M entered into a joint venture with Navistar Inc USA to build a range of locally developed commercial vehicles for the Indian terrain. The Brand Trust Report ranked M&M as the 10th most trusted brand in India. It is a US$16.7 billion company that employs more than 180,000 people worldwide. It has not only been limited to the field of the automotive industry, but also financial services, entertainment and information technology. The automobile industry in India is one of the largest and fastest growing automobile markets in the world. It is also the 6th largest manufacturing industry in the world.2.2 Products and ServicesThe initial products were mainly focused on utility vehicles and tractors, but in 2005 they focused on the mid-size sedan in India called Logan, which was a joint venture with Renault to manufacture. .... middle of paper ......ition• Alternative modes such as public transport like trains, metros and busesSustainability of the automobile industryFuel prices and consumption are increasing day by day, it It is therefore necessary to find a vehicle powered by alternative energy. Anticipating the future, Mahindra started producing alternative energy-powered vehicles called e2o. The hybrid car market is not fully established and hence Mahindra will need time to develop. Distribution and Logistics Mahindra continually innovates and evolves to reduce supply and store distance. Various methodologies have been put into practice, such as just-in-time supply chain. The just-in-time supply chain means that storing unused inventory is a waste of resources. It recognizes the importance of just-in-time supply chain management for greater operational efficiency and reduced inventory cost.