Diversification or additional investment in the current portfolio would not have been the solution. Understanding market needs is about more than understanding technological advancements, as innovation must be market-driven. In this case, both strategies could have been practical, but keeping customer needs in mind. Additionally, increasing production efficiency while maintaining the current business strategy could have also increased its revenue by reducing waste or downtime. Since not all countries are evolving at the same technological level, the company could still have invested in supplying obsolete products to countries like India or Africa. However, as a CEO, it is necessary to pursue the best strategy by focusing on what works best while keeping customers in mind (Xerox Maps Business Service Strategy,