As mentioned above, the social aspect of the market touches on changing cultural values ​​and attitudes where more and more people are adopting high quality standards in depending on their level of awareness. This helps the company bring more modern equipment to market and minimizes costs associated with after-sales service. In addition, many people have improved their economic situation, which has resulted in an improvement in their purchasing power. Economic empowerment can be attributed to improving employment levels as well as the thriving economies of the governments in which the company operates. In this regard, the company continued to experience growth due to increased customer purchases.