Social marketing is a valid principle when it comes to promoting the branding of a company or individual name. A brand based on real life experiences communicates a brand that understands its audience and what their needs are. It’s effective and companies increase their value because of it. When a customer can associate a situation with a particular brand, it provides the company with a customer who wants to do business with them. A personal relationship with a customer or reader puts the focus where it should be: with the customer or reader. Social Media vs. Social Media MarketingWhat Does Social Media Marketing Do on Social Media Sites? Social media sites like Google and Facebook were originally designed with the goal of bringing people together...to connect those we love who live miles apart, to connect service members to their families and reunite old friends and loved ones. How dare social marketing penetrate personal platforms! Well, they dared and thousands of people took the industry by storm. Still, if you plan to use social media as a source of awareness, take note of these social media marketing rules.