Karan NegiCIS 3810Spring 2014Professor Pearl WeiselSocial Media: Better or Worse Than Reality. Since the introduction of the Internet in the 1990s, its importance in the world has increased significantly. From the first email sent to the dominance of Facebook and other social media sites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way for people to share their daily activities, ideas and knowledge and that is why it is the most talked about and used platform. Many companies encourage their employees to use various social media platforms and engage online to improve office productivity, by posting opinions and presenting their thoughts. Businesses realize that social media tools such as blogs, forums, podcasts and social networking sites make internal communications faster, more convenient and more efficient. Social media is a low-cost, high-impact tool that can also complement and enhance your existing communications efforts. This takes internal communications to a new level in many ways: building relationships with employees, driving diverse thinking and innovation, reducing costs and increasing productivity. Social media has had a positive impact on the business world, but its downsides have impacted high school teenagers, with issues like cyberbullying and people using Facebook and Twitter to overcome their boredom. Research proves that the more they use social media sites, the more they use social media. they feel more envious. Internal communication is the key to success and every company's internal communication is different in one way or another. Informing employees about salaries, benefits and year-end bonuses is not considered feasible. One of these is a podcast, which is a series of digital media files, usually digital audio or video, made available for download through web syndication. Because the files are made available by the company, Podcast uses tools such as “single download” to automatically download them in batches. They are extremely useful because all information shared by senior company executives is automatically uploaded for everyone to see, resulting in increased productivity as the information is meant to be passed on. Yammer is another social media tool that is becoming very popular. It is a microblogging service that can be considered the enterprise version of Twitter. It focuses on businesses and only people with the same email domain can join a given network. Yammer brings employees to discuss topics like company policies, latest products, and cultural issues..