Hypnotherapy is widely recognized as a method of assisting smoking cessation, however, conflicting evidence exists regarding its effectiveness. In meta-analysis, hypnosis was found to be 3 times more effective than nicotine replacement methods, and 15 times more effective than unassisted cessation (Schmidt and Chockalingham, 1992). That said, the results are not always clear-cut. A number of studies report a mixture of success rates, namely 90.6% (Barber, 2001), 90% (Klager, 2004) and 80% (Crasilneck, 1990), while others report much lower success rates, at 48% (Elkins & Rajab, 2004) and 25% (Ahijevych, Yerardi, & Nedilsky, 2000). Another thing to consider is the variety of methods that can be adopted to treat smoking cessation through hypnosis, as the effectiveness of these methods can also vary (Crasilneck, 1990; Barber, 2001; Spiegel, Frischholz, Fleiss, & Spiegel , 1993). . However, the constant variable in smoking cessation treatment is the patient. Therefore, treatment tailored to the individual needs of the smoker should be considered when evaluating the best therapeutic approach. This is a non-clinical case study exploring whether tailored multi-session treatment can better meet the individual needs of some smokers. This is why hypnotherapy techniques are adapted to the needs of the patient in order to achieve optimal success. The patient (D) is a male actor. He lives with his partner who recently stopped smoking thanks to hypnosis. He is 31 years old and has been smoking for 18 years. This is D's third attempt to quit smoking. At first, D tried to quit smoking without help, without success. D's second attempt involved smoking cessation in a single session and failed to achieve lasting results. So a multi session...... middle of paper ......to practice relaxation techniques independently over a period of three days before your second hypnosis session. D had shown prolonged abstinence in the past and lives with a relative (who has now stopped smoking); therefore, it would seem likely that a low level of hypnotizability may have been a key element in hindering his progress, initially. Research suggests that high hypnotizability facilitates successful behavior modification (Frischolz et al, 1993). Therefore, in D's case, this problem had to be resolved before further treatment could be started. However, it has been suggested that smoking abstinence is not correlated with hypnotizability (Holroyd, 1991). However, it could be argued that in this study, the low abstinence rate of 16% could have prevented the verification of a relationship between hypnotizability and outcome...