History has shown that Alcoa, as a company, has a strong commitment to safety. In fact, when Paul O'Neil became CEO of Alcoa in 1987, Alcoa had the best safety record in the aluminum industry. However, O'Neill believed the company could do more. He announced that safety was his top priority and that his goal was to move towards “zero” injuries, deaths and illnesses in the workplace. He believed that safety required a comprehensive understanding of manufacturing processes and that this understanding would lead to better and more productive factories. By placing safety ahead of profits and production, he began to successfully demonstrate the critical role of leadership in building a solid foundation for the continued growth of safety culture throughout the organization. For Alcoa, the main challenges in improving its safety performance over the years have been establishing behavioral mindsets that would encompass safety at all organizational levels. Overcoming decades of legacy behaviors of lack of importance and ownership of safety across the organization has created a continued need for new health and safety standards and procedures to meet accountability. Many effective approaches to security have evolved over the years at Alocoa; however, many of these are due to reactionary reactions. Therefore, more proactive approaches would reduce the likelihood of incidents and further strengthen the safety culture. Although establishing health and safety standards and procedures is fundamental, learning ways to actively involve an entire organization in the intrinsic practice of these standards by proactively contributing to the evolution of these standards can prove difficult. To do this, health and safety...... middle of paper ...... as well as access to training programs and manuals; Introduction to EHS for all new employees; Regular testing and certification for all employees; Establishing strict rules and following safety regulations has been followed by consistent consequences to ensure that all employees understand their responsibility in the event of incidents. In conclusion, a safety culture is the most important factor a company has to facilitate as few health and safety incidents as possible. By using the safety triad to measure and analyze employee behavior in an environment and incorporating goal setting theory, it is possible to significantly improve and strengthen an organization's safety culture. For Alcoa, the primary goal is to implement new proactive safety approaches and plans that can establish a behavioral mindset that embraces safety at all organizational levels..