Launching a creative at the right time can make or break the film. This argument has been discussed and analyzed by numerous authors. Finding the right time is the goal of any production business to maximize revenue. Disney has produced many films, some with great success and others with complete failure. One film that suffered from poor release times despite being a good production was The Lone Ranger. The film starring Jonny Depp and Gore Verbinski was supposed to be a hit. It was based on the premise that the similarities between Johnny Depp's characters in Pirates and The Lone Ranger would appeal to audiences. This was not the case. The Pirates' moment was over and forgotten, so it was disingenuous to build on that success. Disney knows that timing matters, but this is a business that's all about making money and being successful. That's why some of their major movie box office failures may seem influenced by timing, among other factors, but they still manage to rake in profits. This is discussed in detail by (Sahagian para 1-4) ConclusionWalt Disney Company prides itself on producing quality products that are seen around the world. Successful Disney films are influenced by many aspects. A good company film appeals to the emotions of its viewers, should be well rated so that it can be enjoyed by a wide range of people and should be well timed. These are the fundamental characteristics of all the main