1. Introduction: Galanz's Current Internationalization Efforts Recent years have seen the rise of Chinese manufacturers as China has become "the world's local factory." Galanz Group, a Guangdong-based home appliance manufacturer, has also been moving globally with China's international growth. Since its establishment in 1987 as a textile company, Galanz has grown constantly and rapidly by adapting to the global market. The company quickly gained a significant share of the domestic market by starting to focus on its areas of expertise in the microwave sector in 1992. Since then, Galanz has become the leading company in the microwave oven sector. waves, acquiring 25.1% domestic market share in 1995 and has grown. in 61.4% compared to 1998. After conquering the domestic market, Galanz entered the global market through the OEM (Original Equipment Manufacturer) method in 1998. This means that Galanz sells its products to other companies who will rename under their own name. OEM has proven to be a quick method to tap into the global market for Galanz, while other parties benefit from low manufacturing costs without having to establish their own operations in China. Recently, Galanz began promoting her own independent brand. . Among Galanz's total export volume since the start of its global business until 2003, the ratio of independent brands and OEMs increased from 1:9 to 3:7. This shows a change in Galanz's internationalization strategy, which now focuses on getting consumers to recognize Galanz as an independent brand. In addition to its success in the microwave market, Galanz has attempted to expand its product portfolio, now introducing other household appliances. The company currently has 13 subsidiaries, 52 sales offices in China and branches in Hong Kong, Seoul and North America.2. Galanz's key success factorIt is undeniable that one of Galanz's strengths is its ability to produce goods at a significantly lower cost. Nevertheless, almost all Chinese manufacturers are profitable in terms of production of goods. What makes Galanz outperform other Chinese manufacturers is its initial method of internationalization. The choice to use the OEM method proved to be a crucial success factor. By using OEM, Galanz entered the global market at a lower cost by avoiding the costs associated with promoting its brand and establishing a distribution network. This also allowed the company to use OEM partners' manufacturing equipment to produce its own branded products for sale domestically...