Children born into the generation of mass advertising and overconsumption of food are constantly exposed to unhealthy foods. Mass advertising is one of the factors contributing to the obesity epidemic. Social, environmental and individual factors could also influence rising rates of childhood obesity. In this article, I will provide a review of the literature on how television food advertising has played a role in the growth of childhood obesity, and then examine the ways in which television food advertising has impacted the childhood obesity. I will argue that television viewing and the presence of food advertisements contribute to the growing epidemic of childhood obesity by advertising unhealthy food choices, spurring increased snacking, and displacing time that could be spent eating. physical activity on television. A number of studies discuss the increasing rates of childhood. obesity. Recent research indicates that childhood obesity rates have tripled over the past 30 years (Zimmerman & Bell, 2010). A 2013 study showed that between 2011 and 2012, 25.3 percent of children aged 5 to 17 were overweight or obese (Tseng, Haapala, Hodge & Yngve, 2013). Many research experts suggest that obesity rates will continue to rise, necessitating a closer look at the social factors that influence this increase. The literature suggests that the reason for the increase in childhood obesity is related to time spent watching television and eating. advertisements. Social cognitive theorists believe that food advertising stimulates behavior and thus creates signals for society to behave in a certain way without realizing it or intending to behave in that way (Harris, Bargh and Brownell, 2009). Many TV shows...... middle of article...... health and nutrition exam survey, 2001-2006. International Journal of Pediatric Obesity: IJPO: An Official Journal of the International Association for the Study of Obesity,4(4), 353. Tseng, M., Haapala, I., Hodge, A. and Yngve, A. (2013) . Childhood obesity. Public Health Nutrition, 16(2), 191. doi:10.1017/S1368980012005332 Wiecha, JL, Peterson, KE, Ludwig, DS, Kim, J., Sobol, A., & Gortmaker, SL (2006). When children eat what they watch: impact of television on dietary intake among young people. Archives of Pediatrics and Adolescent Medicine, 160(4), 436-442. doi:10.1001/archpedi.160.4.436Winson, A., Sumner, J., & Koç, M. (2012). Critical Perspectives in Food StudiesZimmerman, FJ and Bell, JF (2010). Associations between television content type and childhood obesity. American Journal of Public Health, 100(2), 334-340. doi:10.2105/AJPH.2008.155119