Two young men who were both self-made entrepreneurs started a brand called Apple, the men were known as Steve Jobs and Steve Wozniak, once it was discovered that they started the company founded in 1976. Both Jobs and Wozniak had their remarkable strengths that offset each other's weaknesses that they relied on to propel the company forward. Wozniak was known as a technically savvy person and Jobs was known as an imaginative person with idealistic visions who knew a lot about conceptual product designs. Apple Inc. is one of the most iconic and growing technology companies in the world today, based in Cupertino, California. Apple is involved in the excellence of sneaky consumer electronic products around the world, such as mobile phones, multimedia/music devices, tablets, computers, and automobile development rumors. Apple also sells and creates operating system software and distributes third-party digital content called iTunes, allowing consumers to download music, television shows, movies and audiobooks. Apple is well known for selling its products and services in its 250 stores in the United States and now has 140 international retail stores worldwide in Europe, Japan and Asia Pacific, as well as online stores and wholesalers, retailers and third-party suppliers. resellers on different websites. Apple has 80,000 employees worldwide in 2014 and 50,250 in the United States, almost two-thirds of the global headquarters. That said, Apple has become one of the largest and most innovative growing companies in the world today, if not the most innovative. One of the main goals that encouraged me to choose Apple Inc. is mainly because of its distinctive, ingenuous and luxurious identity that Apple has to offer to consumers...... middle of paper ..... .companies, they are building a giant network of third-party developers at Apple. The sensation of the iPhone and iPad was greatly increased by Apple's success in fostering a global community of adoring developers. Apple understands that the rivalry is not device versus device, but rather ecosystem versus ecosystem, making it the winner. Apple's conceptual skills come into play when mastering complementary technologies. With Samsung's potential, Apple integrates a greater range of technological capabilities than many of its competitors. Although Apple does little of its own manufacturing, Apple's mastery of semiconductor design, advanced materials, batteries, power management, cell packaging, product development applications as well as industrial design gives the company a distinct advantage in launching revolutionary products controlling their own destiny.