The McDonaldization of Society The McDonaldization of Society may seem somewhat misleading, but the term actually refers to the rationalization of society. Using the word “McDonaldization” simply indicates that fast food is one of many excellent examples of rationality. Ritzer discusses five dimensions that characterize rationality or arationalized society: efficiency, predictability, calculability, use and preference of non-human technology, and control of uncertainty. All five characteristics can be noticed in various aspects of society, which illustrates how rationality affects our society and societies around the world. In this article, I will summarize Ritzer's discussion of these five characteristics and give possible examples of each dimension. First, effectiveness refers to the most efficient or best way to achieve a goal. Ritzer uses fast food as an example of the best way to get a meal, instead of preparing the food at home. Individuals no longer need to go to the supermarket, buy food and bring it home, prepare it on a hot stove and let's not forget the tedious task of washing dishes by hand . To avoid all these steps, people can simply drive down the street and pick up their meals at a fast food restaurant. Today, interior lines can even be avoided with the addition of the walk-through window. Fast food has many benefits, but as Ritzer explains, there are also “irrationalities of rationality.” In the example of fast food, preparing meals in the most economical, quick and simple way possible helps reduce the uncertainties associated with the use of these foods. human technologies. Instead of using bots to canvass organizations, volunteers and staff working on fundraising are turned into robots. Or, through the use of the web tree, Davidson controls the uncertainties associated with registering for a course. Students have specific numbers that indicate in what order they are assigned a class; The “first come, first served” principle no longer applies. There is no line at the Registrar's Office and the school designates certain times and dates when students can register using the web tree. The uncertainties of class registration are under control, as are the students. Rationalization has affected almost every society in the world and the above situations are just a few examples of rationalization..