The key to success is creating a strong, long-term relationship with the customer. CRM is an important tool for generating benefits for both customers and sellers. They treated each customer specially and try to get the proper information about the usage of their purchase which makes the businesses to increase their sales and also build customer loyalty. Furthermore, CRM also helps in making the sales processes very easy and simple, which helps the sales staff to process faster. There is a great opportunity for the organization to cross-sell and upsell to loyal business customers through CRM. This helps the organization develop quality and better customer relationships, which also improves customer satisfaction, and therefore customer acquisition.