The company has failed to make its food healthier. Compared to Subway or other more natural and fresh fast food brands, McDonalds has made minimal effort. It seems that McDonald's has almost become the symbol of Americans' unhealthy eating habits, alongside the widespread obesity epidemic plaguing the United States in recent years. . Many people no longer prefer low cost over quality, causing McDonald's popularity to shift to other fast food providers. Therefore, I think the next strategy for future global growth should be more focused on healthy and organic food option. Additionally, the company should use powerful marketing tools, from menus to national television advertising campaigns, to help customers understand nutritional choices.