Acts of deception or dishonesty in business have been around as long as businesses themselves, so see evidence of these deceptive acts in the Today's business world should come as no surprise to consumers. But lately, consumers are taking up arms, apparently more than in the past. With social media as its weapon of choice, the buying public vilifies deceptive companies, and within hours of the first report, the entire nation was aligned against one company. The progression of business has led consumers to expect companies to meet a certain standard when it comes to selling a product. Fifty years ago, cigarette companies like Camel could claim their products improved health without any evidence to support these claims and people would buy them. After it was proven that smoking could cause serious health problems, Camel and other cigarette manufacturers were forced to explain their actions to the public and, as a result, their revenues were significantly reduced. After this major event, consumers took companies' complaints with a pinch of salt. Today, with information so readily available, customers are much more informed about these types of situations, and if a company is caught in a lie, it doesn't take long for the world to find out. Despite this vast amount of information shared, some companies continue to lie, cheat, or steal from their employees and customers to make a quick profit. Dishonesty in Advertising AXE, one of the leading men's health care brands in the United States, is guilty of some of the most blatant, dishonest and exaggerated advertising. AX has given itself the image that men who use its products, whether shampoo, deodorant, shower gel or hair gel, will become irresistible to women. Their...... middle of paper ......ess-practices/?img=45146Green, Will. (2013). Apple has criticized working conditions in iPhone factories. Supply management. Retrieved from http://www.supplymanagement.com/news/2013/apple-criticized-over-iphone-factory-working-conditions Levin, Myron. (2009). Toyota accused of hiding evidence. CBS News. Retrieved from http://www.cbsnews.com/news/toyota-accused-of-hiding-evidence/Mack, Corey. (2010). Toyota admits it deliberately overlooked safety concerns and delayed recall investigations to save money. The college driver. Retrieved from http://www.thecollegedriver.com/posts/908-Toyota-admits-to-Purposely-neglecting-safety-concerns-and-delaying-recall-investigations-to-save-money Pisarek, Claudia. (2013). Ax ads – unethical? Marketing blog by Claudia Pisarek. Retrieved from http://blogs.ubc.ca/claudiapisarekcomm296blog/2013/09/23/axe-commercials-unethical/