Introduction: Nowadays advertising has various ways of displaying any new product. Such as TV advertisements, street advertisements, radio, websites, newspapers, etc. But, with the advancement of advertising, people tend to be superficial or ignore what is exposed to them. However, this is not a mistake of people, because some companies hide their background when presenting their products. For this reason, people should be more aware of what is happening and know how to react to this action. Literature Review: Nowadays, advertising has many methods to approach the interests of their customers. But is the company that made these ads exaggerating things to influence people's way of thinking? . Are all businesses genuine and honest with people? . And if some ads hide their past from the public eye, how can we tell which brand is trustworthy and which is not? . Until now, technologies have helped attract people to buy and try new products. Namely, many companies care more about how their products are displayed than focusing on the quality of their product. Companies now understand which age group to influence them because each age has different interests. For example, teenagers have a different interest than children, and so on... Moreover, each person has a different point of view on advertising based on their experiences. However, we can understand and learn more about what advertising is hiding by following how advertising has developed... middle of paper ... and it is equally important not to be cautious when we hear or watch advertisements for new merchandise. superficial and one-dimensional when evaluating any new merchandise because many companies exploit the limited knowledge customers have and then trumpet the negative side of their work to appear innocent to customers willing to buy. On the other hand, people who become familiar with good or bad publicity can distinguish between unreliable companies and remarkable companies. In addition, you should give another brand a chance and try it even if it is not as well known as other companies, because what really matters is the quality. In addition, it is about acquiring information and knowledge from the experience of others and seeking advice from experts..