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  • Essay / What is Hertz's Competitive Strategy - 1394

    They own over 11,555 car rental locations worldwide and are at the point where they can cover their short term debts with cash flow from their operations. Hertz's adjusted earnings per share increased 77.1%, meaning its market value increased. Their revenues increased by 34%, while they achieved cumulative savings of $3 billion (Hertz Annual Report, 2013). This demonstrates that Hertz has the financial resources and market access they need. Hertz has successfully integrated its ExpressRent kiosks in over 48 markets and its eReturn option for members of the Hertz Gold loyalty program, in which they have the option to choose the Hertz “Fuel Purchase Value Option” which allows them to automatically purchase a full tank at the start. of the rental, so they can return the car with a full tank of gas at any level and not have to worry about refueling on the way to the