While focusing on retail design that started from simple signage to a complete environment that tells a story and how it affects users. One of the main goals of retail stores is to create an experience that leaves customers with a memorable impression. Using branding, materiality, colors, decor and furniture to model identity through an environment that embodies the client's personality and lifestyle. Retail also combines the insertion of other sections of EGD in retail: comfort of navigation and orientation in space; the exterior and interior signage of the store; as well as pricing design or other in-store information; and circulation patterns of the architectural sector