COMMUNICATION CHALLENGES AND RECOMMENDATIONS Conducting a corporate communications initiative in India can be an overwhelming experience due to its religious, cultural and linguistic diversity. The critical factors to consider while conducting a corporate communications initiative in India are language challenges, political considerations, different ethical systems and level of corruption, different cultural norms, religious differences, attitudes towards women, media challenges and limited information technology. structure. Although India is a developing country, it has more than 5,000 thriving media channels, but the factors related to "early" media and narrow media channels do not affect corporate communications planning for this country. LANGUAGE CHALLENGES The Language of India India has a population of over 1.2 billion people and is the second most populous country in the world. Several languages ​​are spoken there, but there is no national language. Depending on the region, India tends to have official languages ​​with which it operates on a daily basis. English has subsidiary official language status in India, where it is the most important language for national, political and commercial communication, as well as in education. With over 400 million speakers, Hindi is also one of the most widely spoken languages ​​and the primary language of most of India. In addition to these two languages, India currently has a total of 22 official languages. In no particular order, they are: Assamese, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Malayalam, Kannada, Oriya, Punjabi, Kashmiri, Sindhi, Sanskrit, Bodo, Dogri, Konkani, Maithili, Manipuri, Nepali and Santhali. . In India, an individual's national identity is not as important as a party or a paper agenda. Parties come and go and you need to be able to work with different parties consistently.7. Give yourself plenty of time before your event and upon arrival. This will allow you to better understand the situation on the ground and also to manage any unexpected political or governmental situation. For example, sometimes items are still stuck in customs and you need to contact the right official to handle the situation or you have the right permit to host an outdoor event. It will take some time to fix the problem.8. Although India is democratic and you will not be jailed for criticizing the government, it is advisable not to criticize the government in public.9. Always have a plan B. If for some reason there is a political situation on the same day of your event or launch, you consider postponing the launch to a later date..