INTRODUCTIONSsustainability proposes that socially responsible companies will somehow financially outperform less responsible companies in the long term, through customer loyalty, improved employee morale, or policy public policy promoting ethical conduct. Empirical results testing this hypothesis are mixed, neither suggesting that more responsible firms on average benefit from a clear financial benefit nor a significant burden. A useful approach is to determine the specific circumstances in which a company may actually find the more responsible approach to be more profitable and in which circumstances responsible behavior can be pursued without significant overall downside. And on top of that are the ethical responsibilities a company faces when a more responsible approach may prove more costly. The individual, the business, the society. The ethical beliefs of different individuals vary. For example: some are ready to work for the tobacco industry, others not. Some are willing to mislead potential customers, while others normally will not. However, there are also broader societal and company-wide values ​​that can influence each business decision maker. In cultures where the stricter interpretation applies, a business may be reluctant to set up an interest-based financing plan for customers who cannot pay with cash. The company could, instead, charge a higher price, without additional interest charges. Some companies also have their own ethical positions, implicitly or explicitly. For example, Google has a motto of “Do no harm.” Other companies, on the other hand, may actively encourage lies, deception, and other misconduct. Some companies choose to sell products in less developed countries that have been banned as middle of paper......go beyond the guidelines of a specific industry and region to instill respectful business practices of the environment for each function. They simply don't use the term "green" to market their products and services. Consumers will often notice the reduction in carbon footprint rather than purchasing a green machine which lowers their costs. Only a very small segment of the population has the experience and knowledge to move on to products, clothing, shoes, etc. biological. What will make a consumer free up their wallet to own or use a green brand? Indian consumer engagement will come in a matter of time. Indian consumers prefer to buy products that help them add money to their wallet. The resulting ecological benefits are considered extra candy in the bag.