Dell Inc. is one of the successful companies in the field of computers and technology. The success of this business comes from understanding and meeting customer needs. However, Dell faces the inherent differences in customer segments: Segmentation represents a balance between the marketing ideal and the production ideal, this can be defined as follows: Segments must have certain characteristics; however, the characteristics of Dell customer segments can be presented as follows: We can note that there are two levels of segmentation. First, customer segments are based on company revenue. Business customers are subdivided into governments, large corporations, hospitals, small businesses and educational institutions. When purchasing computers, the second segmentation is based on the functional requirements of users which differ from user to user depending on the types of tasks they perform. Laurence and Carolyn, 2004, p.4). Therefore, Dell improves its ability to provide solution to individual problems through this detailed understanding of customer segments. Over time, Dell has divided its customer segments into more detailed segments, as shown in Figure 2. It will be easier to know the customer segments. customer or consumer and identify unique opportunities by segmentation. Additionally, thinner segments are more manageable and give the business better control and focus. Dell understands the "size" of each segment as business customers represent 85% of Dell's customers and the size of this segment was sufficient for Dell to be able to deliver it economically. Depending on the types of tasks performed by clients – computer-aided design (CAD) programs for engineers versus word processing for secretaries – it was easy to “identify” the constituents of this segment...... middle of paper.... .., Macmillan.Laurence Buchanan and Carolyn Simmons, 2004, Competitive Advantage through Channel Management, Garvin School of Business.7-Eleven: Revitalizing the Slurpee brand, 2010, Edition 6, accessed April 18, 2014 , Itjhai, April 19, 2011, Seven Eleven Market Analysis, accessed April 20, 2014, Dell website, 2013, Dell Middle East Resellers, accessed April 19, 2014, “An Interview with Michael Dell”, Harvard Business Review, March-April 1998, p. 72-82. Puapairoj, K., et al. (2009, May). Innovative logistics from 7-Eleven Thailand. [Article on MA, Marketing]. (Available at Chulalongkorn Business School, Thailand)