One of the new emerging trends is the technological advancement of video game consoles in three of the biggest companies including Microsoft, Sony and Nintendo. All these companies understand that in video games you don't need to sit on the couch and use a controller, you can stand up and interact with the game. We are going to discuss how the customer buys the trend, how the customer has reacted to technological advancements and, last but not least, how it will evolve in the future and might create other trends. But before we start describing all this, we first need to see how this trend began to develop among consumers, and how it started. This trend is becoming more and more famous, but where did it really start? The Nintendo company was the first to start this “get off the couch and play” trend by creating the “Wii” console. The game was more about having to use a regular controller, they changed it so that you use it to interact with the game by putting sensors that when you move the controller in a different direction. Another feature was that when you pointed it at a sensor that you placed under or above the TV, you could move the cursor. The Wii was introduced on November 19, 2006. Competitors began to see that Nintendo had the right idea, as sales of the Wii increased, so on November 10, 2010, Microsoft released the Kinect, an accessory for your Xbox 360 which allowed not only you use your voice for different commands, but above all you were the controller. Instead of having a physical controller, the user could stand up and control an avatar or other object that could be moved with their hand. Sonny was not behind this...... middle of paper ...... it is to make this product as small as possible for homeowners and also affordable for most families. This will make the consumer love the product even more. This new product will create a new trend in virtual reality and forever change the way you interact with games. Microsoft, Sony and Nintendo will have to step up their efforts if they want to compete. Trends come and go and if they last, they change for different types of trends. Like any trend, this one will change and I think it's not as far from changing as you think. Moving around in front of the TV has become the new way to play video games, it doesn't appeal to everyone, but it has surely increased their sales and, in my opinion, doubled the target market. Trends are everywhere, you may be following one without even realizing it or maybe one will lead you to another, like nutrition, fitness or gaming..